Red Sea Global (RSG) is developing two flagship destinations in Saudi Arabia, The Red Sea and Amaala, playing a key role in delivering Vision 2030 and meeting the Kingdom’s ambition to attract 100 million visitors by 2030. It is also one of the leading pioneers in responsible development and regenerative tourism.
Regeneration is about going beyond sustainability and preserving the status quo, to actually renewing the environment so that it’s better than before. This extends to social sustainability too, so that heritage and community are supported and championed.
The Red Sea, which spans 28,000 km2 including a stunning archipelago of more than 90 islands and around 50 dormant volcanic cones, has regenerative tourism at its heart, with a recognition that nature is the destination’s greatest asset.
Amaala is an integrated wellness haven being developed approximately 200km north of The Red Sea, and follows the same ethos of environmental and social regeneration.
Last year, RSG announced its growing portfolio of projects that extends along the Red Sea coast of Saudi Arabia. This includes five new projects already under feasibility study, as well as the launch of a series of subsidiary companies that aim to drive development in the Kingdom’s tourism sector and related sectors. Earlier this year RSG announced WAMA, its new brand to deliver exclusive water sports activities, and Galaxea offering diving experiences for guests at The Red Sea and Amaala. These brands, owned by Red Sea Global, will help the developer maintain its strict sustainability standards during both the development and operation phases.
The Red Sea has now reached an exciting phase as it prepares to open its first three hotels and welcome its first guests this year. This includes Six Senses Southern Dunes, The Red Sea, one of two inland resorts opening as part of phase one, the St. Regis Red Sea Resort and Nujuma, A Ritz-Carlton Reserve. The balance of phase one, which includes a further 13 hotels, will complete in 2024.
Red Sea Global will be at the Hospitality Innovation Summit 2023 discussing the secrets behind its success over the last five years, turning an untouched area of land into a soon-to-open eco-luxury destination, as well as offering a glimpse into what lies ahead for the developer.
Group Chief Delivery Officer, Ian Williamson, will cover the topic of innovation in service of building faster and greener.
Head of Design at RSG, Scott Henshaw, will cover creating iconic hotels that work in harmony with nature.
Finally, Senior Digital Delivery Director David Glennon will discuss how RSG is using smart technology both to meet its sustainability commitments and enhance the guest experience.
While Saudi Arabia aims to welcome 100 million visitors by 2030, it is focused on doing this in a way that protects its cultural fabric and manages impact on the natural environment. Red Sea Global is not just committed to supporting these complementary ambitions, but going further – by uplifting communities, driving economies, and enhancing the environment. It is focused on regenerative tourism.